Description
This category recognizes innovation and effective marketing campaigns. Eligible campaigns may include digital, print, social media, video or multi-channel initiatives designed to promote a product, service or brand. Entries should demonstrate strong creative direction, compelling messaging, and measurable impacts, such as increased engagement, brand awareness or sales performance.
Criteria
| Criterion | Weight |
|---|---|
| Campaign Objectives | 15.0% |
| Marketing Campaign Desicription | 10.0% |
| Creative Concpet Description | 25.0% |
| Application of media | 25.0% |
| Results obtained | 25.0% |